Have you grudgingly accepted that your law firm has enough returning clients to sustain your practice? Is it difficult to find the time to promote your law firm online and elsewhere? Would you like to see your law firm enjoy steady growth without spending money you don’t have?
If you answered “yes” to these three questions, why not consider hiring an attorney consultant specializing in cutting-edge law firm marketing strategies?
The ABCs of Law Firm Marketing in 2019
Law firm advertising techniques provided by professional attorney consultants like James Mitchell Brown at Attorney Consultant Inc. are meant to convey positive and interesting attributes about your law firm. Benefits of utilizing law firm advertising strategies include reaching thousands of potential customers in your area who need a lawyer but don’t know how to find one and demonstrating your authority and credibility as an attorney.
The first place most people search for a lawyer is Google. This means a successful law firm must incorporate legitimate, effective search engine optimization (SEO) into their website content. In fact, the majority of Google searchers find what they need on the first page that comes up from their search. The bottom line is–your law firm advertising strategies must significantly improve your ability to be seen on page one of a Google search.
Building and Optimizing Landing Pages
Landing pages are “standalone” webpages created to support advertising and marketing campaigns. A landing page is where visitors “land” after clicking on Google AdWords or other similar advertising services. When your attorney consultant develops a landing page for your firm, their objective is to urge visitors to contact your law firm using a Call to Action. In online marketing terms, this is referred to as “converting” visitors to paying clients.
Your law firm is nearly 55 percent more likely to be viewed on the first page of a Google search if a video supplements your law firm marketing strategy. Videos allow you to personally introduce yourself and your staff while providing a behind-the-scenes look at your law firm.
Listing your law firm’s full name, contact numbers, street address, website URL and business hours on social business directories like Avvo, FindLaw, Yelp and Yellow Pages makes it easy and fast for people to find you. And, of course, you must have a Twitter and Facebook account!
Call James Mitchell Brown at Attorney Consultant Inc today to get started on your law firm marketing strategy.