Managing a successful law firm can be tricky. In addition to making sure each and every one of your clients is getting the attention they deserve, you’ve got to figure out how to bring in even more cases. This isn’t always as easy as it sounds. There are a lot of different ways to market, but not all of them are equally effective, and the last thing you want to do is spend time and money on a marketing plan that ultimately doesn’t pan out. With that in mind, here are some law firm marketing techniques that have a proven track record of success.
1) Social Media
Honestly, we could make several blog posts just about social media, so we’ll keep it brief here: when done right, social media is a very powerful marketing tool. Facebook, Twitter, Instagram and other sites are perfect platforms to get your name and business in front of countless eyes. Of course, it can also be worthless if you don’t do it right. Create attractive, interesting postings, and then spend the money to boost your post. Then, sit back and let social media do the marketing for you!
2) Google My Business
Another internet-based tool that can be very effective is the wide range of services that are available from Google. By taking the time to list your business and clean up your online profile, you can get your law firm to jump higher up in search results. Another perk of using the Google platform is that your firm will also start to show up and be featured on other Google-related platforms like Google Maps.
3) Online Reviews
An old tried-and-true method that still works is word of mouth. In today’s digital age, though, you can take this method and bump it up a notch by asking customers to submit reviews online. Not only do these reviews show up on your webpage, but when put on various sites, they can also help boost your firm in the search listings.
4) Become Active in the Community
When a potential client is looking to hire a law firm, they’re more likely to hire someone whose name they recognize and see in various places. That’s why another effective marketing technique is to simply make yourself known locally. You might think we’re talking about billboards and TV spots (and those can have their place) but that’s not all. Join local associations, volunteer at the soup kitchen; put your business cards in conspicuous places — anything you can do to keep your name out front of the community. The more you’re a familiar entity to someone; the more likely they are to think of you first when they’re in need of legal help.