Attracting the Best Clients to Your Law Office

Attracting the Best Clients to Your Law Office

Advertising and marketing are important for just about any customer driven industry, and attorney’s definitely need a strong marketing strategy to ensure they are reaching the people that are most likely to become clients. It can be daunting trying to navigate the different possibilities for advertising, and just as attorneys provide their clients with legal advice, there are marketing agencies that focus on law firm consulting. If you need a stronger marketing campaign, look for marketing agencies that can help with the following:

law firms consulting

Utilize Marketing that is Measurable

Some types of advertising information can be used to track how many potential clients viewed the marketing format, and whether or not those leads continued from there to hiring the attorney. This has become easier as more advertising and information switch to being online. One of the best examples of advertising that can be tracked are blogs on an attorney’s website. By having articles written about specific areas of expertise that answer the question of whether or not legal advice would be helpful, leads can be tracked from finding the article to hiring the attorney and becoming a client.

Choose a Niche to Specialize in

While many attorneys are capable and experienced in broad aspects of the law, to advertise more effectively it can be better to highlight one or two specific areas of law so that it reaches an audience that has a specific need. Many leads are searching for help with their very specific problems, and when a marketing campaign is directed more closely to matching that issue, the more likely they will find that attorney first, which turns into a higher percentage of converting to clients.

Establish a Strong Social Media Presence

Consumers in all areas of life are turning more and more towards social media, like Facebook and Snapchat, to find or connect with the services they need. It makes sense that the legal assistance is also being sought out this way as well, so keeping a social media presence updated can reach more people in your targeted areas than competitors will that are neglecting their digital footprint.

Network with Local Businesses

Along with using overt advertising campaign tactics like those options above, to attract more clients for law firm consulting it is beneficial to create local connections within a community that tie the attorney into other aspects of life. By helping other businesses, or participating in community activities, leads will recognize the impact that you’ve had on their surroundings already and be more inclined to seek out your services.

How to Find Clients as a New Lawyer: Intake Consultation

As a new lawyer working to establish a name for yourself you have a lot of responsibilities. Not only do you have to provide your clients with top-quality service, you have to do it while keeping the lights on and paying those who work for you. Of course, the only way this can happen is having a steady stream of clients who need your help. If you’re unsure about how to make this happen — and, for most new lawyers, this is a real concern — then you might want to consider scheduling an intake consultation with Attorney Consultant, Inc..

Finding New Clients

What is an Intake Consultation?

An intake consultation with Attorney Consultation, Inc. is the perfect way to help new lawyers when it comes to finding new clients. While you may be an expert when it comes to the law, that doesn’t mean that you’re strong in marketing skills. Attorney Consultation, Inc. can help in a number of ways.

Client Intake

The first step when dealing with any client is connect with them in the first place. An intake consultation examines your marketing practices and offers suggestions and strategies from which your firm could benefit. Getting clients to walk through your door, or to pick up the phone and call, is the first step.

Intake Procedures

Once you have connected with the clients, it’s important that you are able to smoothly incorporate their cases into your firm’s current workload. This means quickly processing new clients, taking their initial information and performing the necessary follow-up. Attorney Consultant, Inc. has helped many firms over the years streamline their intake process to help efficiently bring in new clients and get them the help they need.

All in all, finding new clients is the only way that a new lawyer can expect to see his or her firm prosper and grow. Once you connect with those clients, though, the next couple of days are crucial. Talking with the clients, learning the particulars of their case, and getting the necessary resources in place to give them the attention their case deserves.

If you would like to know more about Attorney Consultant, Inc., or how an intake consultation can help your new firm reach out to clients, please don’t hesitate to contact us in order to schedule an intake consultation today.

The Most Effective Law Firm Marketing Techniques

Managing a successful law firm can be tricky. In addition to making sure each and every one of your clients is getting the attention they deserve, you’ve got to figure out how to bring in even more cases. This isn’t always as easy as it sounds. There are a lot of different ways to market, but not all of them are equally effective, and the last thing you want to do is spend time and money on a marketing plan that ultimately doesn’t pan out. With that in mind, here are some law firm marketing techniques that have a proven track record of success.

Marketing Techniques

1) Social Media

Honestly, we could make several blog posts just about social media, so we’ll keep it brief here: when done right, social media is a very powerful marketing tool. Facebook, Twitter, Instagram and other sites are perfect platforms to get your name and business in front of countless eyes. Of course, it can also be worthless if you don’t do it right. Create attractive, interesting postings, and then spend the money to boost your post. Then, sit back and let social media do the marketing for you!

2) Google My Business

Another internet-based tool that can be very effective is the wide range of services that are available from Google. By taking the time to list your business and clean up your online profile, you can get your law firm to jump higher up in search results. Another perk of using the Google platform is that your firm will also start to show up and be featured on other Google-related platforms like Google Maps.

3) Online Reviews

An old tried-and-true method that still works is word of mouth. In today’s digital age, though, you can take this method and bump it up a notch by asking customers to submit reviews online. Not only do these reviews show up on your webpage, but when put on various sites, they can also help boost your firm in the search listings.

4) Become Active in the Community

When a potential client is looking to hire a law firm, they’re more likely to hire someone whose name they recognize and see in various places. That’s why another effective marketing technique is to simply make yourself known locally. You might think we’re talking about billboards and TV spots (and those can have their place) but that’s not all. Join local associations, volunteer at the soup kitchen; put your business cards in conspicuous places — anything you can do to keep your name out front of the community. The more you’re a familiar entity to someone; the more likely they are to think of you first when they’re in need of legal help.

How to Attract New Clients for Your Law Practice

As a lawyer in a law firm, your business relies on your ability to attract new clients. In order to do this, it is similar to other businesses. You need to have an effective marketing plan. This includes effective branding, website and referral network. It’s also important to specify your area of expertise. Many law practices specialize and focus on only certain kinds of cases. This will help drive your business into greater success.

New Clients

How to attract new clients:

– Build a great website.

A great website will help your law firm stand out from all the others. Work with a graphic designer to help you with colors, layout and branding. You want your website to function well and highlight the most important information about you and your law practice in order to attract new clients.

– Update your blog regularly with relevant topics.

Once your website is in place, make sure to keep it updated. You need to update your blog with relevant information on a regular basis. Focus on topics that are relevant to your clients. Make sure not to focus too much on selling in this area. You want to keep them coming back because your content here is interesting.

– Engage with people through social media.

Social media is a powerhouse for businesses. Make sure to engage with people here and answer any questions within 24 hours.

– Build a great LinkedIn page.

In addition to potential clients researching you on your website, they may also look into your LinkedIn profile. Make sure this is updated and contains information about your legal expertise.

– Offer free webinars.

By offering free webinars, it will entice people to interact with you. If you can teach them something, they will remember you and are more likely to work with you in the future.

– Ask for referrals and give referrals.

Ask your past and current clients for referrals. If you make sure to do a great job with all your clients, they will be more likely to recommend you to others they know. If you have someone contact you who has a case that isn’t in your field of expertise, refer them to a law practice that specializes in that field. This will help you stand out and show that you care about people instead of just your bottom line.

By putting effort in with different areas of your business, you will help it grow. Make sure you have a great website and referrals to back you up and you will attract new clients to your law practice.

Understanding Attorney-Client Privilege and Communications with Third-Party Consultants

Due to the pressure to increase efficiency and shorten turnaround times, companies will often engage with third-party consultants to help with a variety of regulatory and compliance issues. Many times, these consultants will have access to privileged information in order to complete their tasks. Because of this, it’s imperative to look into ways to protect your company.

  Attorney-Client Privilege concept

Attorney-client privilege and the work product doctrine provide for different scopes of protection. Depending on your situation, these two pieces protect different things. For example, if a document is prepared in anticipation of litigation, it may be protected under the work product doctrine, but not attorney-client privilege. Another example is confidential communication giving legal advice can be protected under attorney-client privilege, but not the work product doctrine.

 

These elements must be present for attorney-client privilege to apply:

– They must be a client.

– The communication must have been made to an attorney at the time of communication.

– The communication must have been by the client, not a third-party.

– The communication must have been made in confidence.

– It must be for the purpose of obtaining assistance in a legal proceeding or legal advice.

What is the work product doctrine?

– It allows attorneys to develop theories in connection with litigation without risk of the opponent discovering them.

– It is a qualified immunity from discovery of lawyer’s written statements, personal recollections or private memorandum that were made in anticipation of the litigation.

– Usually extends to materials prepared by a party’s agent, such as a third-party consultant.

– Statements and reports that were made by or to the consultant without a lawyer’s direction or supervision and made in the ordinary course of business are not privileged.

The work product doctrine is embodied in the court’s civil procedure rules, where the attorney-client privilege is a rule of evidence. When looking to maintain confidence in regards to third-party consultants, it’s imperative to look into both of these areas. It can be confusing as to the best course to protect your business, so you may wish to speak with a lawyer to fully understand how to move forward. These third-parties are valuable to your business, so you need to know how to work well with them, while still protecting confidential information about your firm as well as your clients.

Solving Lawyers’ Problems with Consultation

As a lawyer, consultations with your clients are an everyday part of your job. You have to get used to approaching the clients from a certain standpoint, figuring out what their issue is and strategizing how you might solve it — all while talking to them in a way that gets them to trust you and encourages them to hire you. However, many lawyers run into problems when conducting their consultations, and are unsure what they are doing wrong.

Consultant for Lawyers Problems

As a consultant for lawyer’s problems, we have the solutions. These problem-solving tips can help you avoid the pitfalls that come with consultations, which can be all too easy to fall into, especially if you are dealing with a high-priority client and want to do what’s best for your firm. Here are some solutions you can work with:

1. Be sensitive to what your clients are telling you.

Sometimes the issue your clients come to you with is a deeply personal matter that has emotional, and not just monetary, significance. As such, you should always be sensitive to what your clients are saying; don’t ridicule them or berate them for the choices they have made, and just listen attentively and sympathetically. This will help put them at ease and will let you put your best foot forward during the consultation.

2. Don’t talk; listen.

You might feel a natural instinct to ask questions, especially as a trial lawyer; after all, that is your job. However, the consultation is not an interrogation, and you should hold off on pressing your clients for more details until they are done telling you their story. If you’re afraid you’ll forget, write your questions down on a notepad as you think of them.

3. Give your full attention to your clients.

Don’t take this time to check your email or answer phone calls — pay attention to what your client is telling you and make them feel like you are fully present in the consultation.

4. Don’t pretend you have all the answers.

The point of the initial consultation is not to solve your client’s case for them — it’s to fairly and accurately discern what is going on and how you may be able to help. Don’t tell your client you can magically make it go away — instead of making up answers to their questions, tell them that you honestly don’t know, but that you will find out.

Tips for Lawyers on Getting Hired

For many lawyers seeking employment, the legal industry is a crowded one. Not only do you have to compete with all of the others in your field who are also looking for jobs, but there isn’t necessarily even enough demand to accommodate everyone with a law degree. In 2015, the national unemployment rate for law graduates was 15.5 percent, according to the National Association for Law Placement — about triple the overall unemployment rate at that time. So when you’re up against these odds, what can you do to increase your chances of employment?

lawyers consulting

Thankfully, there are steps you can take to stand out from the crowd. Here are a few tips for lawyers on how to get hired:

1. Apply everywhere.

The rule of thumb when few jobs are available is to apply to as many jobs as possible. Be generous with your applications, and send out resumes to every company you can think of, even ones that you wouldn’t necessarily consider if you had your pick of firms. This means that many lawyers actually end up going into consulting, which can pay much better than law and have more openings, even if it’s not what you originally imagined working in.

2. Be flexible.

Because there’s relatively few legal jobs compared to the number of candidates searching for them, you can’t allow yourself to be restricted to a certain geographic area unless you have connections there and plan to get hired that way. There are many law firms across the country that are seeking capable, enthusiastic candidates, and you may have to widen your idea of where you want to live if you want to get a job.

3. Be presentable.

So much of the legal profession is about how people perceive you, which is why it’s so important to look your best, whether at interviews or networking events. Exude a confident, enthusiastic attitude, and show that you are put-together and organized.

4. Double-check everything.

A spelling error on a resume can kill any semblance of professionalism you have put together. Mailing in your resume physically is still the best way to get noticed (short of meeting someone at the company), so double-, triple- and quadruple-check everything to make sure that it is ready to send out.

Professional Legal Advice for Law Firms

Managing a law firm is difficult. It’s not that you have a hundred different clients and tasks pulling you and your staff in a hundred different directions — you can handle that. It’s the fact that every one of these clients is looking to you to fix a problem that they can’t fix themselves. It’s the responsibility of knowing that every day you go to work your clients’ futures may or may not depend on your actions on that particular day. That’s a huge responsibility, when you think about it — and the one thing your clients do not deserve is anything less than your full attention and abilities when working on their case.

professional legal advice for law firms

However, each client is expecting this same level of attention, and as you and your staff continue, this burden can become overwhelming. It’s even worse when your law firm is running at less than efficiency. When that happens, your work suffers, which can have disastrous effects on your cases, and your clients as well.

When this happens, it’s necessary to find the problem and fix it — is it a problem with case management? Are your client intake procedures outdated or needlessly cumbersome? Do you have difficulty communicating with clients and other involved parties in a particular case? These questions need to be asked before you can begin the necessary task of finding and fixing your firm’s problems.

Sometimes, however, problems like these can’t be found so easily. In times like this, it’s a good idea to turn to outside help. Bringing in a consultant, like Attorney Consultant Inc., might be just what your firm needs. It’s no secret that an outside eye, one with an expert eye for details, can find problems that someone on the inside just doesn’t know to look for. With this in mind, contacting Attorney Consultant Inc. might be just the thing your firm needs to get back on track.

When Attorney Consultant Inc. is hired to consult, it approaches the task thoroughly. Interviews are conducted and a plan is established to examine the running of your firm from top to bottom. If there are areas that need to be retooled or redesigned, we provide recommendations and practical knowledge on how to transform that area of the firm into one that operates at peak efficiency.

With the professional legal advice Attorney Consultant Inc. can offer your law firm, you can rest assured knowing that you and you firm are operating once again in the best interests of your clients and their futures. If you would like to know more, please don’t hesitate to contact us today!

Law Firm Management Consulting with Attorney Consultant, Inc.

Running and managing a small law firm is, without a doubt, a daunting task. You’re being pulled in all directions by the various members of your legal staff who all need help or advice in managing their clients, and at the same time you have to try and give your own clients the attention they deserve. In any but the most efficiently-run firms, this task is pretty much impossible. If you find yourself agreeing with this, then you might be looking for help. If that’s the case, then you should contact the small law firm consultants at Attorney Consultant, Inc.

  law firm management consultant

Attorney Consultant, Inc. is a law firm management consultant company that is dedicated to helping small law firms like yours operate as smoothly efficiently as possible. We believe that anything less than this presents a disservice to clients, who aren’t getting the full representation they deserve; however, it’s also a disservice to you and your staff, who aren’t able to work to their full potential.

 

How can Attorney Consultants help? We offer a multi-pronged approach to small law firm consulting that focuses on many different aspects of your law firm, including:

 

Client Intake: We take a look at your intake procedures and ask a variety of questions. How do you find new clients? When a new client comes to you, how do you handle them and their information? Is the intake procedure designed to make it easy for you, or for the client? How long does it take to meet with a client after initial contact? Do you have follow-up procedures in place to make sure these clients are kept in the loop during their casework?

 

Questions like these help us examine the efficiency of your client intake process in order to find where there may be gaps. Problems in this area can lead to a backload of cases waiting to be addressed or an exodus of clients who feel like their needs are not being addressed in a timely manner.

 

Case Management: Once you have a case, how is it handled? When looking at this area of your firm, we examine the procedures for gathering information and working on a case. How long does it take to begin working on a case? What evidence is initially gathered? Are there procedures in place for adding additional information as needed? How long does it take to process various claims and cases?

 

Client Communication: From a client standpoint, communication might be the most important aspect of a law firm, other than actually winning the case. This is because a client who comes to you for help has a problem, and they are looking to you for reassurance and confidence. Communicating effectively with clients is the main way we reassure them that we take their problems seriously and are there to help. If your firm doesn’t have specific communication procedures in place, we will work with you to establish them in order to make your clients feel like their needs are being put first.

 

If you think your firm could use the law firm management consultant skills of Attorney Consultant, Inc., please don’t hesitate to contact us today.

Why you should work with an Attorney Consultation

It’s difficult to run a successful law firm. Being in charge of an effective and smooth-running firm takes a strong commitment and 24/7 dedication to all aspects of the firm. For many, trying to run the day-to-day aspects of the company while at the same time giving clients the attention they deserve can be almost too much. When problems like this arise, it’s often a sign that your firm could use a helping hand when it comes to running efficiently and maximizing your resources. Hiring an attorney consultation firm can help in many areas.

  attorney consultation, client intake process law firm, legal client communication consultant Legal Client Communication Consultation

One of the main areas that attorney consultation services can help improve is in the area of intake consultations. These are vital to the life of your firm as they affect the relationship that you establish with every new and potential client that walks through your door. How you handle these intake situations will directly affect the size of your client intake. Working with an attorney consultation firm can help you evaluate your overall intake procedures in order to help you improve it. Making your intake procedures more efficient and smooth will help grow your firm at an exponential rate.

  Case Management

Of course, getting the new client is only the first step. Once you have the client, how are you going to handle the case? As you know, effectively working a case involves an overwhelming amount of work and resources . For the inexperienced or inefficient attorney, this seems like an impossible task. Attorney consultants are knowledgeable in ways that can help you streamline your case work and make it easier to manage everything you need to stay on top of. Not only will this help you with your cases and your overall load, but it will also help you with your intake, as happy clients lead to an effective marketing tool.

  Client Communication

While there are many aspects of handling a client that are important, one of the most important is client communication. Without good, reliable communication skills you’ll soon lose your clients, who will feel like they and their needs are not being taken seriously. As you take on more clients, those communication skills become even more important, and yet at the same time they get harder to maintain. An attorney consultant can help you by showing you tricks and strategies to help maintain clear lines and means of communication.

 

If you are interested in knowing more about attorney consultations to improve your case management, client communications and intake processes, please contact Attorney Consultants, Inc. today.