The Most Effective Law Firm Marketing Techniques

The Most Effective Law Firm Marketing Techniques

Managing a successful law firm can be tricky. In addition to making sure each and every one of your clients is getting the attention they deserve, you’ve got to figure out how to bring in even more cases. This isn’t always as easy as it sounds. There are a lot of different ways to market, but not all of them are equally effective, and the last thing you want to do is spend time and money on a marketing plan that ultimately doesn’t pan out. With that in mind, here are some law firm marketing techniques that have a proven track record of success.

Marketing Techniques

1) Social Media

Honestly, we could make several blog posts just about social media, so we’ll keep it brief here: when done right, social media is a very powerful marketing tool. Facebook, Twitter, Instagram and other sites are perfect platforms to get your name and business in front of countless eyes. Of course, it can also be worthless if you don’t do it right. Create attractive, interesting postings, and then spend the money to boost your post. Then, sit back and let social media do the marketing for you!

2) Google My Business

Another internet-based tool that can be very effective is the wide range of services that are available from Google. By taking the time to list your business and clean up your online profile, you can get your law firm to jump higher up in search results. Another perk of using the Google platform is that your firm will also start to show up and be featured on other Google-related platforms like Google Maps.

3) Online Reviews

An old tried-and-true method that still works is word of mouth. In today’s digital age, though, you can take this method and bump it up a notch by asking customers to submit reviews online. Not only do these reviews show up on your webpage, but when put on various sites, they can also help boost your firm in the search listings.

4) Become Active in the Community

When a potential client is looking to hire a law firm, they’re more likely to hire someone whose name they recognize and see in various places. That’s why another effective marketing technique is to simply make yourself known locally. You might think we’re talking about billboards and TV spots (and those can have their place) but that’s not all. Join local associations, volunteer at the soup kitchen; put your business cards in conspicuous places — anything you can do to keep your name out front of the community. The more you’re a familiar entity to someone; the more likely they are to think of you first when they’re in need of legal help.

How to Attract New Clients for Your Law Practice

As a lawyer in a law firm, your business relies on your ability to attract new clients. In order to do this, it is similar to other businesses. You need to have an effective marketing plan. This includes effective branding, website and referral network. It’s also important to specify your area of expertise. Many law practices specialize and focus on only certain kinds of cases. This will help drive your business into greater success.

New Clients

How to attract new clients:

– Build a great website.

A great website will help your law firm stand out from all the others. Work with a graphic designer to help you with colors, layout and branding. You want your website to function well and highlight the most important information about you and your law practice in order to attract new clients.

– Update your blog regularly with relevant topics.

Once your website is in place, make sure to keep it updated. You need to update your blog with relevant information on a regular basis. Focus on topics that are relevant to your clients. Make sure not to focus too much on selling in this area. You want to keep them coming back because your content here is interesting.

– Engage with people through social media.

Social media is a powerhouse for businesses. Make sure to engage with people here and answer any questions within 24 hours.

– Build a great LinkedIn page.

In addition to potential clients researching you on your website, they may also look into your LinkedIn profile. Make sure this is updated and contains information about your legal expertise.

– Offer free webinars.

By offering free webinars, it will entice people to interact with you. If you can teach them something, they will remember you and are more likely to work with you in the future.

– Ask for referrals and give referrals.

Ask your past and current clients for referrals. If you make sure to do a great job with all your clients, they will be more likely to recommend you to others they know. If you have someone contact you who has a case that isn’t in your field of expertise, refer them to a law practice that specializes in that field. This will help you stand out and show that you care about people instead of just your bottom line.

By putting effort in with different areas of your business, you will help it grow. Make sure you have a great website and referrals to back you up and you will attract new clients to your law practice.

Understanding Attorney-Client Privilege and Communications with Third-Party Consultants

Due to the pressure to increase efficiency and shorten turnaround times, companies will often engage with third-party consultants to help with a variety of regulatory and compliance issues. Many times, these consultants will have access to privileged information in order to complete their tasks. Because of this, it’s imperative to look into ways to protect your company.

  Attorney-Client Privilege concept

Attorney-client privilege and the work product doctrine provide for different scopes of protection. Depending on your situation, these two pieces protect different things. For example, if a document is prepared in anticipation of litigation, it may be protected under the work product doctrine, but not attorney-client privilege. Another example is confidential communication giving legal advice can be protected under attorney-client privilege, but not the work product doctrine.

 

These elements must be present for attorney-client privilege to apply:

– They must be a client.

– The communication must have been made to an attorney at the time of communication.

– The communication must have been by the client, not a third-party.

– The communication must have been made in confidence.

– It must be for the purpose of obtaining assistance in a legal proceeding or legal advice.

What is the work product doctrine?

– It allows attorneys to develop theories in connection with litigation without risk of the opponent discovering them.

– It is a qualified immunity from discovery of lawyer’s written statements, personal recollections or private memorandum that were made in anticipation of the litigation.

– Usually extends to materials prepared by a party’s agent, such as a third-party consultant.

– Statements and reports that were made by or to the consultant without a lawyer’s direction or supervision and made in the ordinary course of business are not privileged.

The work product doctrine is embodied in the court’s civil procedure rules, where the attorney-client privilege is a rule of evidence. When looking to maintain confidence in regards to third-party consultants, it’s imperative to look into both of these areas. It can be confusing as to the best course to protect your business, so you may wish to speak with a lawyer to fully understand how to move forward. These third-parties are valuable to your business, so you need to know how to work well with them, while still protecting confidential information about your firm as well as your clients.

Solving Lawyers’ Problems with Consultation

As a lawyer, consultations with your clients are an everyday part of your job. You have to get used to approaching the clients from a certain standpoint, figuring out what their issue is and strategizing how you might solve it — all while talking to them in a way that gets them to trust you and encourages them to hire you. However, many lawyers run into problems when conducting their consultations, and are unsure what they are doing wrong.

Consultant for Lawyers Problems

As a consultant for lawyer’s problems, we have the solutions. These problem-solving tips can help you avoid the pitfalls that come with consultations, which can be all too easy to fall into, especially if you are dealing with a high-priority client and want to do what’s best for your firm. Here are some solutions you can work with:

1. Be sensitive to what your clients are telling you.

Sometimes the issue your clients come to you with is a deeply personal matter that has emotional, and not just monetary, significance. As such, you should always be sensitive to what your clients are saying; don’t ridicule them or berate them for the choices they have made, and just listen attentively and sympathetically. This will help put them at ease and will let you put your best foot forward during the consultation.

2. Don’t talk; listen.

You might feel a natural instinct to ask questions, especially as a trial lawyer; after all, that is your job. However, the consultation is not an interrogation, and you should hold off on pressing your clients for more details until they are done telling you their story. If you’re afraid you’ll forget, write your questions down on a notepad as you think of them.

3. Give your full attention to your clients.

Don’t take this time to check your email or answer phone calls — pay attention to what your client is telling you and make them feel like you are fully present in the consultation.

4. Don’t pretend you have all the answers.

The point of the initial consultation is not to solve your client’s case for them — it’s to fairly and accurately discern what is going on and how you may be able to help. Don’t tell your client you can magically make it go away — instead of making up answers to their questions, tell them that you honestly don’t know, but that you will find out.

Tips for Lawyers on Getting Hired

For many lawyers seeking employment, the legal industry is a crowded one. Not only do you have to compete with all of the others in your field who are also looking for jobs, but there isn’t necessarily even enough demand to accommodate everyone with a law degree. In 2015, the national unemployment rate for law graduates was 15.5 percent, according to the National Association for Law Placement — about triple the overall unemployment rate at that time. So when you’re up against these odds, what can you do to increase your chances of employment?

lawyers consulting

Thankfully, there are steps you can take to stand out from the crowd. Here are a few tips for lawyers on how to get hired:

1. Apply everywhere.

The rule of thumb when few jobs are available is to apply to as many jobs as possible. Be generous with your applications, and send out resumes to every company you can think of, even ones that you wouldn’t necessarily consider if you had your pick of firms. This means that many lawyers actually end up going into consulting, which can pay much better than law and have more openings, even if it’s not what you originally imagined working in.

2. Be flexible.

Because there’s relatively few legal jobs compared to the number of candidates searching for them, you can’t allow yourself to be restricted to a certain geographic area unless you have connections there and plan to get hired that way. There are many law firms across the country that are seeking capable, enthusiastic candidates, and you may have to widen your idea of where you want to live if you want to get a job.

3. Be presentable.

So much of the legal profession is about how people perceive you, which is why it’s so important to look your best, whether at interviews or networking events. Exude a confident, enthusiastic attitude, and show that you are put-together and organized.

4. Double-check everything.

A spelling error on a resume can kill any semblance of professionalism you have put together. Mailing in your resume physically is still the best way to get noticed (short of meeting someone at the company), so double-, triple- and quadruple-check everything to make sure that it is ready to send out.

Professional Legal Advice for Law Firms

Managing a law firm is difficult. It’s not that you have a hundred different clients and tasks pulling you and your staff in a hundred different directions — you can handle that. It’s the fact that every one of these clients is looking to you to fix a problem that they can’t fix themselves. It’s the responsibility of knowing that every day you go to work your clients’ futures may or may not depend on your actions on that particular day. That’s a huge responsibility, when you think about it — and the one thing your clients do not deserve is anything less than your full attention and abilities when working on their case.

professional legal advice for law firms

However, each client is expecting this same level of attention, and as you and your staff continue, this burden can become overwhelming. It’s even worse when your law firm is running at less than efficiency. When that happens, your work suffers, which can have disastrous effects on your cases, and your clients as well.

When this happens, it’s necessary to find the problem and fix it — is it a problem with case management? Are your client intake procedures outdated or needlessly cumbersome? Do you have difficulty communicating with clients and other involved parties in a particular case? These questions need to be asked before you can begin the necessary task of finding and fixing your firm’s problems.

Sometimes, however, problems like these can’t be found so easily. In times like this, it’s a good idea to turn to outside help. Bringing in a consultant, like Attorney Consultant Inc., might be just what your firm needs. It’s no secret that an outside eye, one with an expert eye for details, can find problems that someone on the inside just doesn’t know to look for. With this in mind, contacting Attorney Consultant Inc. might be just the thing your firm needs to get back on track.

When Attorney Consultant Inc. is hired to consult, it approaches the task thoroughly. Interviews are conducted and a plan is established to examine the running of your firm from top to bottom. If there are areas that need to be retooled or redesigned, we provide recommendations and practical knowledge on how to transform that area of the firm into one that operates at peak efficiency.

With the professional legal advice Attorney Consultant Inc. can offer your law firm, you can rest assured knowing that you and you firm are operating once again in the best interests of your clients and their futures. If you would like to know more, please don’t hesitate to contact us today!

Law Firm Management Consulting with Attorney Consultant, Inc.

Running and managing a small law firm is, without a doubt, a daunting task. You’re being pulled in all directions by the various members of your legal staff who all need help or advice in managing their clients, and at the same time you have to try and give your own clients the attention they deserve. In any but the most efficiently-run firms, this task is pretty much impossible. If you find yourself agreeing with this, then you might be looking for help. If that’s the case, then you should contact the small law firm consultants at Attorney Consultant, Inc.

  law firm management consultant

Attorney Consultant, Inc. is a law firm management consultant company that is dedicated to helping small law firms like yours operate as smoothly efficiently as possible. We believe that anything less than this presents a disservice to clients, who aren’t getting the full representation they deserve; however, it’s also a disservice to you and your staff, who aren’t able to work to their full potential.

 

How can Attorney Consultants help? We offer a multi-pronged approach to small law firm consulting that focuses on many different aspects of your law firm, including:

 

Client Intake: We take a look at your intake procedures and ask a variety of questions. How do you find new clients? When a new client comes to you, how do you handle them and their information? Is the intake procedure designed to make it easy for you, or for the client? How long does it take to meet with a client after initial contact? Do you have follow-up procedures in place to make sure these clients are kept in the loop during their casework?

 

Questions like these help us examine the efficiency of your client intake process in order to find where there may be gaps. Problems in this area can lead to a backload of cases waiting to be addressed or an exodus of clients who feel like their needs are not being addressed in a timely manner.

 

Case Management: Once you have a case, how is it handled? When looking at this area of your firm, we examine the procedures for gathering information and working on a case. How long does it take to begin working on a case? What evidence is initially gathered? Are there procedures in place for adding additional information as needed? How long does it take to process various claims and cases?

 

Client Communication: From a client standpoint, communication might be the most important aspect of a law firm, other than actually winning the case. This is because a client who comes to you for help has a problem, and they are looking to you for reassurance and confidence. Communicating effectively with clients is the main way we reassure them that we take their problems seriously and are there to help. If your firm doesn’t have specific communication procedures in place, we will work with you to establish them in order to make your clients feel like their needs are being put first.

 

If you think your firm could use the law firm management consultant skills of Attorney Consultant, Inc., please don’t hesitate to contact us today.

Why you should work with an Attorney Consultation

It’s difficult to run a successful law firm. Being in charge of an effective and smooth-running firm takes a strong commitment and 24/7 dedication to all aspects of the firm. For many, trying to run the day-to-day aspects of the company while at the same time giving clients the attention they deserve can be almost too much. When problems like this arise, it’s often a sign that your firm could use a helping hand when it comes to running efficiently and maximizing your resources. Hiring an attorney consultation firm can help in many areas.

  attorney consultation, client intake process law firm, legal client communication consultant Legal Client Communication Consultation

One of the main areas that attorney consultation services can help improve is in the area of intake consultations. These are vital to the life of your firm as they affect the relationship that you establish with every new and potential client that walks through your door. How you handle these intake situations will directly affect the size of your client intake. Working with an attorney consultation firm can help you evaluate your overall intake procedures in order to help you improve it. Making your intake procedures more efficient and smooth will help grow your firm at an exponential rate.

  Case Management

Of course, getting the new client is only the first step. Once you have the client, how are you going to handle the case? As you know, effectively working a case involves an overwhelming amount of work and resources . For the inexperienced or inefficient attorney, this seems like an impossible task. Attorney consultants are knowledgeable in ways that can help you streamline your case work and make it easier to manage everything you need to stay on top of. Not only will this help you with your cases and your overall load, but it will also help you with your intake, as happy clients lead to an effective marketing tool.

  Client Communication

While there are many aspects of handling a client that are important, one of the most important is client communication. Without good, reliable communication skills you’ll soon lose your clients, who will feel like they and their needs are not being taken seriously. As you take on more clients, those communication skills become even more important, and yet at the same time they get harder to maintain. An attorney consultant can help you by showing you tricks and strategies to help maintain clear lines and means of communication.

 

If you are interested in knowing more about attorney consultations to improve your case management, client communications and intake processes, please contact Attorney Consultants, Inc. today.

Marketing Contingency Plans for Law Firms

When you are creating your marketing plan for your law firm, it’s important to have a contingency plan for advertising in place as well. A marketing company that specializes in law firms can help you create this plan. It’s important to solidify the advertising and fee arrangements with this company as well. When you work with a marketing company, it’s important to have all the specifics accounted for, so you know how things will work going forward.

Marketing Contingency Plans for Law Firms

Why you need a contingency plan for advertising:

1) You need to think about the risks. When creating a contingency plan, the starting point is becoming aware of the risks. This is a list of the possible vulnerabilities within your marketing program. It should focus on things that are outside of your control. An example is the changes that occur in the economy, which can impact your sales. Another example is if you have personnel that leave, which can impact relationships that have already been established.

2) You need to think about the impact of those risks. You will have to combine the risk assessment with an impact analysis. You need to know how these risks can impact your company. You can then prioritize and classify these risks, so you know how to best address them. These risks can be operational, financial or legal. Operational risks hinder your company’s ability to meet the demand. Financial risks are unforeseen costs or a loss of sales. Legal risks involve intellectual property and product liability.

3) You need to monitor these vulnerabilities and plan your response. After you know what the vulnerabilities are, you need to monitor them and plan out how you will respond. It’s best to catch any early warnings of a risk increase by meeting with clients regularly and checking for industry changes. Then, you need to have a contingency plan for advertising in place to respond when a competitor cuts prices. You need to know how you can attract additional business and the best manners in which to do so. Your marketing company can help with advertising and fee arrangements going forward as well.

When you work out a complete marketing plan for your law firm, you also need to take into account a contingency plan to protect your success. Contact us with any questions!

The Benefits of Seeking Legal Advice Through a Consultation With a Lawyer

People have legal issues for a multitude of reasons. Often people choose to face these issues on their own. But, there are many benefits of seeking legal advice through a consultation with a lawyer.


legal assistance

Do you have a Case?

Meeting with a qualified legal representative will help you determine if you actually have a case or not. When you sit down with a lawyer, you will have the opportunity to tell your story to someone who understands the law. An attorney can examine the facts you present and will be able to give you an honest assessment as to whether or not you have a case worth pursuing.


Have Your Questions Answered

There is no doubt that you will have a lot of questions regarding your legal case. When you meet with a lawyer it will give you the opportunity to have all of them answered. In fact, even if you choose not to proceed with legal action, it is still a good idea to have your fears allayed by gaining some additional knowledge.


Have a Confidential Conversation

Anything you say to a lawyer during a consultation will always be held in the strictest confidence. Even during a consultation, attorney-client privilege applies. So, you can rest assured that anything you say about your situation will not be shared with anyone else without your permission.


Help and Support From an Expert

If you have been wronged by an employer, another person, a business or any other entity, speaking with a lawyer can provide you with the help and support you need. If you consider speaking with a legal representative, there is a good chance that you feel you have been wronged and are looking for a guiding hand to help you through the situation. Going through a difficult situation alone and without someone by your side can be stressful. But, working with a legal representative can make this time easier to get through.


Free Advice With no Obligations

Meeting with a lawyer to discuss a potential case is a free service most lawyers offer to their potential clients. Also, the meeting in no way obligates you to retain the lawyer’s services. So, there is really no risk in scheduling an appointment to speak with an attorney about your case.

If you have questions about getting legal assistance through a consultation, contact Attorney Consultants, Inc. today.