As a lawyer in a law firm, your business relies on your ability to attract new clients. In order to do this, it is similar to other businesses. You need to have an effective marketing plan. This includes effective branding, website and referral network. It’s also important to specify your area of expertise. Many law practices specialize and focus on only certain kinds of cases. This will help drive your business into greater success.
How to attract new clients:
– Build a great website.
A great website will help your law firm stand out from all the others. Work with a graphic designer to help you with colors, layout and branding. You want your website to function well and highlight the most important information about you and your law practice in order to attract new clients.
– Update your blog regularly with relevant topics.
Once your website is in place, make sure to keep it updated. You need to update your blog with relevant information on a regular basis. Focus on topics that are relevant to your clients. Make sure not to focus too much on selling in this area. You want to keep them coming back because your content here is interesting.
– Engage with people through social media.
Social media is a powerhouse for businesses. Make sure to engage with people here and answer any questions within 24 hours.
– Build a great LinkedIn page.
In addition to potential clients researching you on your website, they may also look into your LinkedIn profile. Make sure this is updated and contains information about your legal expertise.
– Offer free webinars.
By offering free webinars, it will entice people to interact with you. If you can teach them something, they will remember you and are more likely to work with you in the future.
– Ask for referrals and give referrals.
Ask your past and current clients for referrals. If you make sure to do a great job with all your clients, they will be more likely to recommend you to others they know. If you have someone contact you who has a case that isn’t in your field of expertise, refer them to a law practice that specializes in that field. This will help you stand out and show that you care about people instead of just your bottom line.
By putting effort in with different areas of your business, you will help it grow. Make sure you have a great website and referrals to back you up and you will attract new clients to your law practice.